Drive by Daniel Pink

How can you succeed in the contemporary economy where creativity and conceptual work are increasingly valued? How do you motivate your employees to contribute their best to the company’s goals? The answer to both questions is to recognize that traditional notions of management—using carrots and sticks to motivate workers—are outdated. People do their best creative work when their intrinsic motivation is awakened. Drive explains the new insights into human motivation uncovered by behavioral scientists and shows how you can tap into the human desire for autonomy and purpose to transform how you live and work.