Escaping the Build Trap: How Effective Product Management Creates Real Value

Is your company falling behind competitors, no matter how many new product iterations you launch? Do you find yourself thinking, “This new feature is useless, but I have to deliver it to get a bonus”? If so, you may be stuck in the build trap by focusing on shipping features and developing ideas instead of on the actual value you can produce for customers. Escaping the Build Trap shows you how to shift a reactive project factory at risk of disruption into a successful product-focused organization creating products that customers love.