Fusion by Denise Lee Yohn

Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, maintain market dominance, and top the “best places to work” lists? Fusion reveals some of the magic behind these organizations by detailing the unique ways that they marry their brand and their corporate culture. This is “fusion” – tying your external brand and internal culture together so tightly that they cannot be unwound. This is crucial for anyone who desires relevance in today’s competitive landscape. Data shows that companies that have fused their brand and culture perform better than those that have not, enjoying better financial results, higher customer approvals, and improved employee satisfaction.