Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to win over clients. Using “the naked service” business model, they show how vulnerability and transparency are the keys to customer loyalty. In the fable, the fictional character of Jack Bauer learns how to shed the three big fears of any business, by “getting naked,” and becoming more real to their potential clients, instilling trust that never existed in the past.