Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Traditional marketing methods cost millions of dollars for uncertain payoffs. Growth hacking, on the other hand, uses an analytical approach to build marketing into products themselves and stimulate organic growth. This book uncovers case studies that explain why your competitors are doing what they’re doing, and why you should be growth hacking, too. Read this summary to learn how to turn growth on autopilot with high-tempo testing and experimentations.