HBR’s 10 Must Reads on Innovation

Innovation is more than creativity; it is a process that is structured, with rules and best practices. This summary gives you some of the key takeaways from experts who take the mystery out of creating new products and services. Here are just a few of the key points you will learn: * Innovative ideas are not just something new, they provide value and solve problems. * It takes "buy-in" from an organization to support innovation. * Understanding customer's needs are critical to design new products. * Change requires analysis and testing just like any other experimental effort. * Minimizing risks is possible with the right approach.