Losing The Signal

Would you like to know how the company that created one of the world’s most addictive products and pioneered a market spiraled into holding only 1% of its market after losing its way? This book summary provides insight into what propelled the rapid growth and precipitous downfall of Research in Motion, the Canadian technology company that created the BlackBerry smartphone. Losing the Signal provides unique access to many of the key players inside RIM. It covers the backstories of founder Mike Lazaridis and his co-CEO Jim Balsillie, and the impact of their unique “business marriage” and dual leadership on the company. It charts the course of RIM’s ascent and descent, highlighting key business choices, market dynamics, and corporate scandals that led to RIM’s organizational unraveling, strategic confusion, and ultimate defeat in the smartphone race.