Made to Stick Why Some Ideas Survive and Others Die

Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas “sticky.” Sticky ideas are those that “are understood and remembered, and have a lasting impact – they change your audience’s opinion or behavior.” Sticky ideas have six traits. They are simple, unexpected, concrete, credible, emotional, and told as stories, and this summary covers the counterintuitive and well-researched tactics for transforming your ideas so that they stick. Learn why simple does not mean “dumbed down.” Understand how unexpected is more than a gimmicky surprise and the ways to not just capture but hold your audience’s interest. Hear about how making ideas concrete can help others collaborate on them rather than disengage. Find out how to load your messages with credibility without expert endorsement. Get others to care about your ideas by making them emotional, even for an audience that is far from sappy. And finally, get insight into the best way to tell a story so that others will be inspired to act.