Pre-suasion: A Revolutionary Way to Influence and Persuade

“Pre-suasion” focuses on the best way to direct the attention of the consumer towards a company. The author has created a model that can be adopted by smart and savvy business executives, no matter what industry they come from. Pre-suasion focuses on when to influence people, which, the author believes, is before people notice they are being influenced. Capture their attention in a casual manner, and then slowly direct their response to the goal of the campaign. Cialdini's insight in Pre-suasion is that simply asking a question in the right way can put customers in the right frame of mind to buy your product, even before they have realized they need the said product.