Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds

Have you experienced strategy meetings that promise a breakout growth that rarely materializes? Do you feel that the social dynamics in the strategy room might have reduced breakthrough ideas to safe bets? And even when strategies succeed, the results are often just modest. What happened? Based on in-depth empirical research on thousands of companies, McKinsey Partners Chris Bradley, Martin Hirt, and Sven Smit provide a data-driven “outside view” to overcome social dynamics and create effective strategies. This book offers ten performance levers that dramatically increase your chances to outperform competitors and create breakout growth.