The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers

We never stop learning, and that is a good thing. Each day brings a new set of learning experiences, some of which are good and others that are downright bad. But learning is the process of watching, listening, seeing and understanding so one can achieve greater successes and fewer failures. In The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers, the author has written a book about business and management, success and failure, science and storytelling. It’s written to help managers think for themselves, rather than listen to the parade of management experts and consultants and celebrity CEOs, each claiming to have the next new thing. Think of it as a guide for the reflective manager, a way to separate the nuggets from the nonsense. Of course, for those who want a quick-guide that promises to reveal the secret of success, or the formula to dominate their market, or the six steps to greatness… this book is not it.