The Lean Startup

New business ventures are both exciting and risky. New ventures are risky as the main idea may or may not work, yet the chances of success are much greater if there is a recipe for testing and validating said idea early on. Readers of this book will learn scientific approaches to building and managing a startup and how to get a product to market faster. The lessons in this book teach the fundamentals of product viability from organizing for fast learning to validating what works. Readers learn the value of testing a product every step of the way to eliminate the wasted time and money that are associated with typical startups. Lessons here include the importance of getting customer feedback to create a product that appeals to customers before the product is launched. Readers will learn what to measure, how to measure it, and how to use valuable customer feedback to design a better product. The methods taught here showcase how to drive a startup, how to steer when to turn, and when to persevere. All designed to grow a business as fast as possible, as lean as possible.