The Other Side of Innovation: Solving the Execution Challenge

In The Other Side of Innovation, you will learn how to execute an innovation initiative within your organization. You will learn the importance of building a dedicated team and how current operations can limit progress. An understanding of how to test ideas and use the results to improve will help you get the most out of your efforts. You will learn detailed steps to take an idea and see it through the challenges of getting it into the marketplace. Most articles and books on innovation focus on the "creative" aspects of coming up with new ideas. Much of the focus over the past few years has been on the supply side, with little attention paid to the execution team. However, no innovative effort is complete until a product goes to market. Turning a new idea into a new offering requires the ability to execute.