The Ten Faces of Innovation

Design firm and idea factory IDEO has developed ten personas for innovation. These talents, or roles, help teams focus from different points of view to create more useful solutions. These ten “faces” are not just theories on the advantage of seeing things from different viewpoints. They are practical, tested methods that help create better solutions, more insightful team members, and a culture of innovation. Each persona represents a unique approach to looking at innovation and solving problems. The ten “faces” are categorized into three categories: learning, organizing, and building. These three categories are the basic building blocks of the innovation process, and the personas fine-tune the approach to take with each phase.