The Tipping Point

The Tipping Point is described by the author as “That magic moment when an idea, trend or social behavior crosses a threshold, tips, and spreads like wildfire.” The book gives the reader some great examples of how trends take off using the analogy of how epidemics spread. The book explains how a product or service's popularity can spread just like an epidemic of a disease with three principles: * Contagiousness * Little causes have big effects * Change can happen in a single moment