Why We Buy

Why We Buy is filled with decades of research into customer behaviors. By watching customers as they move through stores, Underhill has been able to come up with good advice backed by science. Marketers and retailers will find information from merchandising to statistics and learn exactly how customers behave when they shop. Readers will learn how long customers stay in stores and how to increase that amount of time, resulting in more sales. Most of all, they will learn how to use this advice to turn browsers into buyers.