Why is it necessary to reveal the ending of films?

You may be like me and assume that revealing the end of a movie or giving away key plot information in a trailer would have a negative impact on a film’s box office. It’s easy to assume that spoilers would discourage potential viewers. We assume that the public would collectively no longer want to see a movie if we knew the ending or essential elements in advance. But actually, not only is this not the case, but the complete opposite is true. Let me explain... See acast.com/privacy for privacy and opt-out information. Hosted on Acast. See acast.com/privacy for more information.