YAPClassic: Ken Okazaki, How to Create High-Converting Videos with Just Your Phone

Ken Okazaki first got the bug for producing videos when he was a teenager. Years later, he went into the event business where his job was to “get butts in seats.” Every day, he was surrounded by crew, equipment, sets, and gear. Ken decided to pivot, take the video marketing part of the business, and start his own video marketing company. In this episode, Ken will teach you the skills that optimize video content to gain more views, leads, and sales. He will also break down his 7-Figure Video Funnel Framework.  In this episode, Hala and Ken will discuss:  (00:00) Introduction (01:39) Leaving Home at 17 (03:09) Ken’s Exciting Start in Video (07:36) Are You a Video Dabbler, Part-timer, Pro, or Rockstar? (09:51) Tips for Looking Your Best in Videos (13:33) The Eye Contact Hack for Better Engagement (15:13) Bringing Life to Your Videos with Movement (16:56) iPhone Lighting Hacks  (17:51) What Is the Toilet Strategy? (22:49) Ken’s 7-Figure Video Marketing Funnel (26:50) Grabbing Attention with the ‘Hockey Puck’ Title Strategy (28:37) Crafting Magnetic Hooks (30:42) Using AI for Video Content (31:58) The HILDA System for Locking in Engagement (38:44) Delivering Value Like a Pro (43:12) Breaking Down the Video Marketing Funnel (53:37) Common Funnel Problems (55:40) Key Takeaways from Ken Ken Okazaki is the head of Oz Media Global and loves helping businesses plan, optimize, and launch their video campaigns. He offers done-for-you video agency services and done-with-you video coaching programs. He also specializes in helping promote and market personal brands. Through working with him, his clients have generated millions of dollars in extra profit from video marketing. As a side benefit of working with world-class clients who are household names, he’s been able to take what’s working for them and systematize the process to help businesses of all sizes. Connect with Ken: Ken’s Website: https://kenokazaki.com/ Ken’s LinkedIn: https://www.linkedin.com/in/video-marketing-coaching/ Ken’s Instagram: https://www.instagram.com/kenokazaki/ Ken’s Facebook: https://www.facebook.com/kenokazakipage Sponsored By: Fundrise - Add the Fundrise Flagship Fund to your portfolio in minutes at https://fundrise.com/PROFITING  Found - Try Found for FREE at https://found.com/profiting  Mint Mobile - To get a new 3-month premium wireless plan for just 15 bucks a month, go to https://mintmobile.com/profiting  Working Genius - Get 20% off the $25 Working Genius assessment at https://www.workinggenius.com/ with code PROFITING at checkout Shopify - Sign up for a one-dollar-per-month trial period at https://youngandprofiting.co/shopify    Indeed - Get a $75 job credit at https://indeed.com/profiting    Teachable - Claim your free month of their Pro paid plan at https://teachable.com/ with code PROFITING Airbnb - Your home might be worth more than you think. Find out how much at airbnb.com/host Resources Mentioned: Ken’s Book: The 7-Figure Video Funnel: https://www.amazon.com/Figure-Video-Funnel-ultimate-marketing/dp/B09KN7ZQM5  Ken’s Video as a Service Agency: https://20xagency.com/ Go to youngandprofiting.co/goboxstudio and use coupon code YAP for a 10% off discount! LinkedIn Secrets Masterclass, Have Job Security For Life: Use code ‘podcast’ for 30% off at yapmedia.io/course. Top Tools and Products of the Month: https://youngandprofiting.com/deals/  More About Young and Profiting Download Transcripts - youngandprofiting.com Get Sponsorship Deals - youngandprofiting.com/sponsorships Leave a Review - ratethispodcast.com/yap Watch Videos - youtube.com/c/YoungandProfiting   Follow Hala Taha LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ TikTok - tiktok.com/@yapwithhala Twitter - twitter.com/yapwithhala   Learn more about YAP Media's Services - yapmedia.io/