AUFI - Nick & Toby

Say hello to Nick and Toby. They founded ‘Ask Us For Ideas’ (or AUFI for short) back in 2010 connecting ambitious businesses with the top 1% of creative agencies globally, from startups and scaleups to household names. Born out of the last recession, they’ve experienced the growth of a totally different brand building landscape firsthand. From the rise of social media and DTC brands to the boom of VC backed tech businesses out to change the world - often playing match-maker from both sides of the creative touchline.  And while the landscape has undoubtedly shifted, what hasn’t changed is their belief in the power of creativity to drive businesses further. A belief shared by both agency partners and the brands they choose to work with. However, while they make great connectors working with businesses like WeTransfer, Brewdog and TaskRabbit, over the last few years they’ve also turned their hand to investing, getting involved with brands like Cabinet, Surreal, Days and Haus - taking the risks they actively encourage of their clients.  In this episode we seek to harness their unique position between brand and agency to look into the future of the market, playing clairvoyant to the year ahead while also seeking to understand the changing priorities of the brands you represent and the agencies you connect. Enjoy.