Fruity Booty - Hattie Tennant

Introducing Fruity Booty, the lingerie brand looking to redefine 'sexy' for a new generation. In this episode we talk about the underwear market, how nothing resonated for co-founders Hattie and Minna, and the need to carve out their own path. We also talk about the need for more female founders and why sometimes they can be afraid to speak up.