Kold Sauce - Drew Wolf

Drew Wolf is the creative director turned condiment radical who got tired of traditional advertising and decided to make his own fermented hot sauce brand, named Kold Sauce instead. The cold pressed red, green and yellow stuff was part social experiment, part creative outlet, part really good f*cking hot sauce - following his creative curiosity and pepper addiction wherever it takes him, 5am markets and all.  The Cleveland native, started the brand during lockdown, riding the hot sauce wave that has been growing at 55% year on year. They’re now stocked in independents and delis up and down the country as well as being one of the poster boys for Delli Ap, the food and drink marketplace taking London by storm where he’s become one of the top sellers, selling 20,000 jars to date. Impressive.  He’s now embracing the ‘collaborative chameleon’ EOD persona, hosting an array of events with brands like Salt, East London Liquor Company, Hoxton Hotels, Footpatrol, Coqfighter, Patty & Bun so and co-creating products with restaurants like Bangers. Beyond tasty, Kold Sauce is entertaining - playing a role in culture that sees all ships rise. In this episode we talk about food as the new fashion, falling in love with the journey (not the destination) and where his imaginations will take Kold Sauce next. Dip in.