Ep 97: Balancing online and offline communities with Isabelle Gormezano Marks, Marketing Director at East London Liquor Company

We discuss what an analogue-digital brand is, why tone of voice is the key to scale, how to balance customers and trade partners, building online and offline communities and why brand activations opportunities with companies like Malin + Goetz are so important. …………. Sign up to the Your Basket Is Empty newsletter here and learn more about Omnisend here ⚡️ Enjoy ✌️