Decoding Brand Love: Emotional Branding and Strategic Marketing with Dr. Aaron Ahuvia

In the captivating realm of marketing, the bond between consumers and brands often mirrors the emotional ties we forge in our personal relationships. Dr. Aaron Ahuvia, affectionately known as Dr. Brand Love, takes us on a journey to decode the essence of these connections. His transition from a philosophical background to a marketing virtuoso offers a fresh outlook on how we, as consumers, become devoted to brands. Dr. Ahuvia's expertise, which encompasses the intersection of love and consumer behavior, sheds light on the pivotal role of emotional branding in establishing and sustaining these bonds.