Mickie Kennedy on Crafting Stories that Resonate with Journalists and Audiences

Unlock the secrets of press release mastery with Mickie Kennedy, the mind behind eReleases.com, as he shares his transformative journey from creative writing to pioneering press release distribution. This episode promises an arsenal of strategies for crafting content that not only grabs the attention of media outlets but resonates profoundly with journalists, ensuring your story makes waves in the vast media ocean.Mickie and I dissect the crucial differences between newswire services that truly reach journalists and those that merely syndicate, while illuminating the unique value a seasoned PR firm brings with its established media relationships. Take notes as we reveal how to discern between PR agencies that genuinely understand your niche and those that might lead to PR mishaps. Moreover, we discuss the potency of local angles and the tenacity required when that desired media pickup is playing hard to get.Lastly, we delve into the art of industry surveys and A/B testing, tools that can elevate your brand to an industry authority or refine your marketing to a science. Mickie caps off our conversation with his expert take on integrating AI in press release creation, delivering a cautionary note on its limitations and potential. By the end of this episode, you'll walk away with actionable insights on creating standout press releases and measuring the sometimes elusive impact of your PR efforts. Mickie has created a free video Master Class on how to create a winning PR strategy, based on the PR campaigns of his most successful clients: https://www.ereleases.com/plan/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!