Safeguarding Your Brand: The Essential Guide to Trademarks for Entrepreneurs with Kelli Jones

Unlock the secrets to brand protection as we welcome attorney Kelli Jones to our show, Brand Amplified. She sheds light on the intrinsic value trademarks hold for small businesses, drawing from her own transition from varied legal roles to founding her own firm amidst the global upheaval of the pandemic. Kelli zeroes in on the online and beauty sectors, illuminating the pathways to securing a business's unique identifiers like names, logos, and taglines. Her journey also highlights the power of social media transformation, from fitness to law, which has unexpectedly opened doors to networking opportunities and valuable referrals within the entrepreneurial sphere. Venture into the nuances of trademark registration, a strategic safeguard often overlooked by budding ventures. Kelli breaks down the complexities of the process, emphasizing why early action is more than just a precaution—it's an investment in your brand's longevity. We dissect the associated costs, the risk assessments conducted by attorneys, and navigate through the backlog at the trademark office that extends the timeline over a year. This conversation is a clarion call for entrepreneurs to prioritize trademark registration, mitigating the risk of expensive rebranding and legal skirmishes down the road.Wrapping up, we explore the far-reaching implications of legal considerations for businesses large and small. By shedding light on the accessibility of trademark attorneys, Kelli not only bolsters your understanding of legal symbols like TM and the registered trademark (R), but also shares insights on making legal counsel more approachable and engaging through online marketing. Whether you're just starting out or already knee-deep in business, these insights are aimed at equipping you with the knowledge to navigate the legal terrain with confidence. Get ready to safeguard your hard work and find peace of mind in the jungle of entrepreneurship.If you loved this podcast, you can go schedule a trademark consultation with Kelli so she can check with you on the call to make sure there are no major red flags with your brand or join her email list so you don't miss out on any important legal info and biz tips!https://www.lawyerkelli.com/podcastWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!