Sustainability in Business: Dr. Misha Kouzeh’s Guide to Avoiding Greenwashing and Boosting Impact

A visionary leader in purpose-driven marketing, Dr. Misha Kouzeh’s journey from a career at Coca-Cola to founding Tech Makes History is a testament to the power of conscious decision-making, ethical business practices, and the profound impact that marketing can have on the world. In today’s rapidly evolving business landscape, where consumer expectations and corporate social responsibility are inextricably linked, her approach to marketing offers valuable insights and inspiration for businesses striving to align their practices with sustainability and social impact.