The Human Touch in an AI-Driven Marketing World: A Conversation with Thomas Helfrich

Are you tired of the constant struggle to generate leads and build your brand? This episode promises to change your perspective. We sit down with Thomas Helfrich, the CEO of Instantly Relevant and LinkedIn's top voice for lead generation and marketing strategy, and embark on an enlightening journey of entrepreneurship and mastering one's craft. Thomas brings to the table his expertise on the potential of AI in business and the pivotal role of human-led strategies in ensuring long-term success. What if you could take control of AI and make it work for your brand’s strategy and marketing? We discuss this very question. Together with Thomas, we explore how to maximize AI technology effectively, without losing the human touch essential to your brand's identity. From battling technology fatigue to choosing the right social media platform for your business, and even leveraging technology to make life simpler - we cover it all. And for LinkedIn lovers, Thomas shares his nine-step revenue system and offers gold nuggets on how to utilize LinkedIn to build credibility and trust.To wrap everything up, we highlight the value of continuous learning and adaptability in the ever-changing business landscape. Whether you're a budding professional finding your footing or a seasoned entrepreneur, there are lessons here for everyone. We also take a peek into Thomas's world as he transforms lead generation for businesses and reflects on his personal entrepreneurial journey. And as a bonus, we give you a sneak peek into his upcoming book, "50 Lessons I Wish I Would Have Known," packed with invaluable insights for entrepreneurs. Tune in for this insightful conversation, and take a giant leap in your entrepreneurial journey!www.instantlyrelevant.comWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!