Transform Your Small Business Marketing with Enterprise-Level Secrets in SMS, AI and Paid Ads with Taylor Frame

Get ready to harness the marketing strategies that powerhouses like Adobe use, but tailored for your small or mid-market business. Taylor Frame, the co-founder of Focus Funnels, joins us to share his insights on scaling enterprise-level tactics to fit the unique needs of smaller ventures. He peels back the curtain on how they've catapulted brands to stunning revenue heights and dives into the world of content creation, ad buying, and the surprisingly potent realm of SMS marketing. Imagine a marketing channel that not only reaches your customers directly but also outpaces email in driving sales. That's the reality of SMS, and in our talk with Taylor, we explore how this underutilized tool can become a revenue powerhouse. He gives us the playbook on nurturing customer relationships with value-packed messages that people actually look forward to receiving. And if you think AI is just a buzzword, think again. We talk about how AI is revolutionizing productivity, making it possible for Focus Funnels to support their diverse clientele effectively, especially female entrepreneurs and service-based businesses.Are the days of paid advertising numbered? Not by a long shot, according to Taylor. Paid ads are still king when it comes to business growth, and Taylor gives us a glimpse of what it takes to craft successful campaigns in the ever-changing digital landscape. As privacy standards evolve, so must our strategies, and Taylor's expertise shines as he discusses the importance of staying agile and problem-focused to maintain an edge. So, whether you're a startup or an established brand looking to scale, tune in and take away actionable insights that could reshape your digital marketing approach.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!