37. Charlotte Lander, Standard Chartered Bank | How to build a successful employee advocacy program?

In this episode of Your Digital Reputation, host Roger Christie is joined by Charlotte Lander, Director of Social Media and former Global LinkedIn Lead at Standard Chartered Bank. Tune into this conversation to learn from Charlotte's expertise and experience as she shares her advice around building the best online employee advocacy program for your organisation. This is a must listen best practice example for both advisors and leaders a like.TIMESTAMPS:[00:01:31] Charlotte's background and expertise.[00:05:37] Active leaders and employee advocacy.[00:08:15] The importance of being data led.[00:13:29] Content personalisation for employee advocacy.[00:16:28] Personal storytelling in advocacy.[00:20:26] Leadership participation and programs.[00:24:37] Retaining talent and competitive advantage.[00:27:07] Employee advocacy program benefits.[00:31:07] Diversity in target audience resonance."First and foremost, you must empower your colleagues, not use them as part of the program." -- Charlotte Lander--25% OFF CODE FOR LINKEDIN™ FOR LEADERSPropel's new online learning platform provides practical training to help professionals protect and enhance their digital reputation. Our signature course, LINKEDIN™ FOR LEADERS, has been developed by Propel MD, Roger Christie, and takes users from clear > confident > competent in their understanding and application of LinkedIn.Listeners of the Your Digital Reputation podcast can access a 25% discount by using the code "YDRPOD" at purchase.For more information head to: propelgroup.com.au/linkedin-for-leaders--SIGN UP & KEEP IN TOUCHA fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.To subscribe, head to: propelgroup.com.au/subscribe--CONNECT WITH ROGER CHRISTIEHave a question or feedback, connect with Roger Christie via LinkedIn: linkedin.com/in/rogerchristie Hosted on Acast. See acast.com/privacy for more information.