4-Stage Webinar Process to Go From Email Address to Paying Customer

Key Takeaways Covered In The Podcast Once a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there. Ask your email list members questions about what they are struggling with and how you can help! The key is learning to understand your audience. You can then address these concerns—using their own words—directly in your marketing efforts, including your webinar! Remember to market to your email list everywhere they can find you. You want those who sign up for the webinar to sign up to attend live, instead of just the playback. Try using a bonus if they show up or the opportunity to ask questions. Those who are there for your live webinar are more likely to buy. Ready to take it to the next level? It’s time to use Messenger. Messages have an 80% open rate compared to traditional email at 30%. For example, you can use Messenger to send an ad to all those audience members who have viewed your sales page. The one thing you need to remember above all else… Although you are using your email to drive sign-ups, it is important to market to your audience on all your other platforms. Use your social media to let followers know about your upcoming webinar. Write a blog post that includes information about your webinar. You can repurpose your email content quickly into other content to use where the rest of your audience hangs out, including on social media posts and ads. Highlights You Simply Can’t Miss Phase 1: Warm up your email list – 2:24 Phase 2: Pre-Webinar Phase – 8:12/li> How to create your email marketing series – 8:54 How to use advertising and social media – 10:44 Phase 3: Webinar Go Live – 13:25 Phase 4: Post Webinar Phase – 14:29 How to pull in those who didn’t buy or those who didn’t attend – 15:09 Now, take it to the next level with Messenger – 21:46 Links to Resources Mentioned in Today’s Episode Listen to our episode on lead magnets Want the full transcript? Click to Download!