5 Questions to Ask Before You Hire a Social Media Consultant

Key Takeaways Covered In The Podcast Check to make sure the consultant that you hire is active on their own social media. Huge amounts of followers don’t always mean success. Focus on how engaging they are with their own audience. Social media is a fast-moving industry. Ask your potential consultant how many conferences they have attended or what they read for updates. You will want someone who remains up to date on all industry news! Although there isn’t a qualification for just social media, you will want someone knowledgeable. Ask what qualifications they have that are suited for the industry. Do they have a marketing degree? Or, have they taken any courses from influencers in the industry? You will want to see examples of past work your consultant has completed for other clients. You will want to see what specific campaigns they have done and what the result was. Don’t be afraid to ask for ROIs and results! Look at the consultant’s testimonials. Better yet, ask to speak with some of their existing clients. You will want to know what the relationship is like and how they feel the project has gone. The one thing you need to remember above all else… Hiring a social media consultant is extremely important for your business. You must choose wisely! Make sure that above all else they are able to interact and keep up with your followers, always engaging them. This is the most important part of social media marketing. Highlights You Simply Can’t Miss Question 1: Do they practice what they preach? – 4:11 Question 2: How do they keep up to date with industry changes? – 6:37 Question 3: What qualifications do they have? – 8:19 Question 4: Can they show examples of their best work? – 10:06 Question 5: Are there any testimonials or can they provide contact information for prior clients? – 11:59 Links to Resources Mentioned in Today’s Episode Teresa’s blog post about questions to ask when hiring a consultant Want the full transcript? Click to Download!