Back to the Basics: Overviews and Updates of 5 Social Media Platforms

Key Takeaways Covered In The Podcast Your organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm. Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time. Twitter is the best platform available for communicating and engaging with your audience. It is great for building community, but it does take a lot of work due to the new algorithm change. LinkedIn isn’t as noisy and fast moving as the other platforms. Posts and content hang around a lot longer there than on Facebook, Twitter or Instagram, making it great for engaging with B2B companies. Pinterest isn’t only for pinning home décor and recipes. Instead, it is a great tool for business use by driving traffic. The whole point of Pinterest is finding content outside of the platform. Use it for things like blog posts, checklists and tools for your audience. The one thing you need to remember above all else… When you are marketing on social media, you are on borrowed ground. If the platform makes a change and you have pinned your marketing on one platform, it will negatively impact your success. Think about how to move your social media followers to your own email list. Highlights You Simply Can’t Miss Platform #1. Facebook – 2:58 Reap the benefits of using Facebook groups – 5:41 Platform #2. Instagram – 7:26 You may be surprised to know who uses Instagram – 12:02 Platform #3. Twitter – 13:04 Don’t repeat your content on Twitter – 15:10 Platform #4. LinkedIn – 18:16 Platform #5. Pinterest – 22:10 Links to Resources Mentioned in Today’s Episode Episode 2: How Lead Magnets Help You Build Your List and Stay Connected With Your Followers Episode 6: 5 Tried and Tested Strategies to Build Your Email List Episode 8: InstaStories: How to Use Instagram Stories to Elevate Your Business Episode 14: Facebook Algorithms Explained: How to Post Better, Get More Engagement and Improve Your Reach Episode 15: 5 Reasons to Use Twitter to Market Your Business Episode 20: 4 Social Media Mistakes That Businesses Should Stop Making NOW Want the full transcript? Click to Download!