Creating Content that your perfect customer will love

In today’s episode of the podcast I talk all about how you can use the knowledge you have of your perfect customer to create content for social media they are going to love! KEY TAKEAWAYS COVERED IN THE PODCAST We have to think about our perfect customer when we are posting on social media. When we think about our perfect customer, we have to go deeper than just gender, occupation, location, etc. We need to know what their pain points are, what their aspirations are and what they do in their spare time. A pain point is a problem your customer has that your product or service fixes. Understanding who your perfect customer is really helps you to create content that really serves them. People love emotion – post content that gets their emotions. If you have your perfect customer at the heart of all your content, it will ultimately perform better as you are speaking directly to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Before you post ANYTHING on social media, think back to your perfect customer and make sure your content is interesting, valuable or entertaining for them. HIGHLIGHTS YOU SIMPLY CAN’T MISS Defining your perfect customer 07:12 How to create content for your perfect customer 22:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to find your perfect customer – podcast episode Build My List Course Dollar Shave Club Martha Brook Transcript Below Hello and really warm welcome to this week's episode of the podcast. How's things. So I thought I would just have a quick check in and a quick hello. If you've not listened for very long, or if you're brand new to the podcast. Welcome. I am really grateful that you've decided to listen to this and you know, see what I've got to say, which is lovely. You'll soon realize my style is very natural and you know, I like to call it authentic slash maybe a little bit unprofessional, which is hilarious. Cause I came from corporate worlds or has to be really professional. But now it's like, I just want to be myself in my business. So, you know, so I just come as I am, as it were, you know what I mean? And, and do this episode just chatting as if you and I were sat having a coffee. I would be having uh, probably two shots of whatever. Cause I like strong coffee with some oat milk, but I particularly like the utterly barista edition. I don't know if you can get it anywhere else of UK, in case you're wondering. So I'd be starting with that or we'd be at in the evening. And I would be having a drink gin and tonic, probably one of the most expensive super gins that got there because I seem to naturally have expensive tastes even without trying. And or I'd be with lots of Prosecco or maybe a nice Chardonnay. I love the Chardonnay. The shopping went through really bad patch. Didn't it? When people thought it was like a cheap drink, but I, we've got friends in California, we go to California quite a lot when we're not in lockdown. And, uh, California Chardonnay is just the best. Anyway, I didn't come on here to share with you my drinks, um, that I liked to drink, but yeah, I record it as if we're just chatting. I don't tend to, when I say I don't tend to edit it a whole lot, Phil, the editor he does. But you know, he doesn't take out my ramblings. So yeah. So I just come on here, I chat, I share all things, marketing and small business marketing with you guys. And. I love hearing from you. I think it's so nice when you guys reach out, when you share on social, when you tell me you've listened, tell me what you've got from it. And I get it right. I totally understand, because I listened to a lot of audible. And I listened to podcasts. And often they'll be things I think, oh, I want to remember that. Or I'm going to search that or I'm going to do that. But the problem is you're listening to this while you're doing something...