Delivering engaging and meaningful automated conversations with ManyChat

Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers. KEY TAKEAWAYS COVERED IN THE PODCAST · ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation. · This gives you the technology to have seamless conversations via messenger with your audience. · ManyChat also offers chat marketing through email and text. · ManyChat allows you to set triggers and rules so you don’t bombard your audience. · ManyChat can be a stand-alone email platform or integrate with your existing one. · When you use ManyChat, you build the conversation into the platform so you can make the copy adhere to your brand. · You can take the automated conversation to a human advisor. · Automation is great for saving you time and help your audience get answers quicker. · Automation also helps take your audience on a journey and allow them to instantly buy. · The whole situation right now is exhausting – everyone is trying to fight to be seen and grow their business. This time is also an opportunity to pivot and try something new that you hadn’t thought of. · You have to deliver value in order to stand out. · Everyone offers something, what can you offer? · Chat marketing is instant – people who want to buy are able to do it right there and then. · You can also offer content within chat marketing to get more people to see it. · People have to opt in to receive broadcast marketing messages via chat bots. · If you are going to send broadcasts via chat bots, you need to check the fine print on Facebook – you cannot do certain things. · As a solopreneur, you can’t do it all – there is software out there that can help you! · ManyChat also offers a tool to respond to comments on Facebook for you. · Think about how you want to communicate with your audience. · You can still get your personality across via your messenger bot. · It takes time to figure out and set up your messenger bot but it is so worth it! · Messenger bots are another way to communicate with your audience to add to your tools. · Set yourself up for success and outrank your competitors. · Have the conversation where your target audience is. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… As a solopreneur, you don’t have to do it all on your own! You can deliver better conversations and add value to your audience by using ManyChat. HIGHLIGHTS YOU SIMPLY CAN’T MISS · What is ManyChat? 05:22 · Email marketing with ManyChat 12:45 · How bots are used in automation 15:20 · The advantages of automated conversation 18:30 · Chat marketing in today’s social media world 23:51 · Chat marketing performance 31:02 · Your voice, but automated 40:32