Email Marketing 101: Tips and Tricks

Key Takeaways Covered In The Podcast Email marketing should still be a priority. Although we can market on social media, we’re posting on borrowed ground that doesn’t belong to us. If the platform disappeared tomorrow, you’d lose your following. Once an email is on your email list, it belongs to you. If you send an email to your list, you can expect an open rate of 30-50% depending on your list. On Messenger, the open rate is between 70-80%. However, the reason that rate is so high is that people aren’t used to it yet. This is why there’s still a place for email. You need to be sending marketing or newsletters through a proper email provider, not just Outlook. Plus, you need to provide an opt-out. MailChimp, Drip and Infusionsoft are great options that offer opt-outs automatically. HTML emails often cause email providers to see them as a bulk email. This can cause delivery rates and open rates to decrease. Text-based emails work and are better for producing increased open rates. Keep your emails consistent. At least once a month is a good minimum. The one thing you need to remember above all else… You should always be adding value to your recipient’s lives through your emails. Tips, ideas and strategies are a great place to start! Obviously, a strong call to action is a must. However, start by adding value and then attempt the sale. Highlights You Simply Can’t Miss Is email marketing still worth doing? – 5:30 Open rates in email compared to Messenger – 7:15 Collecting email addresses for your list - 9:10 Best email platforms for your list – 10:44 HTML or text only? – 11:42 Always add value to your emails – 18:42 Links to Resources Mentioned in Today’s Episode Episode 6: 5 Tried and Tested Strategies to Build Your Email List MailChimp Drip Infusionsoft Want the full transcript? Click to Download!