How speaking can grow your audience and boost your business

In today’s episode of the podcast I talk all about speaking and the impact it can have on your business. I tell you how I got into speaking and how it has changed me and my business. KEY TAKEAWAYS COVERED IN THE PODCAST Start small – this allows you to work out your style and how you like to present. It also helps you to get comfortable with it! The more you do – the better you get! Speaking can put you in front of HUGE audiences which in turn gets your business out there, build your email list and increases your know, like and trust – you are seen as an expert! Speaking allows you to share your story and can inspire others. Speaking also gives you the opportunity to meet and connect with new people. Becoming a confident speaker also helps for online or in person training, interviews, podcasts and working with other businesses. Many speaking gigs are unpaid – especially conferences. The speaking world is not as diverse as it could be. Smaller talks are good for getting business, bugger talks are good for growing your audience. Know your subject and be able to talk about your subject for 20 minutes without notes. Start with practical talks – 5 ways to etc… We are all human – you may mess up, you may not know an answer. Don’t worry about your ‘ums’ and ‘ahs’. Scared? Write down all the possible things that could go wrong and then write down what you would do about it if it did. This helps to get over the fear. Speaking is not for everyone. It is not about how much knowledge you have – it is about how you put it across. You need to engage the audience so they take in what you say. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t try and be anyone else, they are already taken. You need to be authentically you. HIGHLIGHTS YOU SIMPLY CAN’T MISS How I got into speaking 03:03 The impact of speaking on my business 08:15 The truths about speaking 11:49 How to get started with speaking 12:20 Transcript Hello and welcome to this week's episode of the podcast. How are things? So I'm recording this on a weekend. I don't normally work. That's absolute rubbish. I was about to say, I don't normally work weekends. I do. I often work on a weekend, but I don't normally do something like this on a weekend, but I have had a slightly unusual weekend and the fact that I've been completely on my own, which is very unusual in a house that's normally quite busy, but my husband is away with work in Seattle. And my lovely daughter was meant to be here with me this weekend for her birthday and her dad's got COVID and I couldn't risk getting it before my in-person event. So she's had to stay with him, which is a real gutter, but unfortunately is part of the world we are in today. So, as I just mentioned, I'm recording this the week before I have three events, two online. Well, it's kind of the same one online, but next level get an extra day. So next level get a day of SOAR my online event. And then everyone gets the next SOAR day. And then I do my VIP business retreat, which I am so excited about. And it wasn't until I find out that my ex-husband has got COVID that I thought, Oh wow. Now I can't get COVID because if I can't run this event, well, it would spell disaster in many, many ways. Financially, emotionally, cause I've been so excited about it. Uh, so I'm heading away in my home on my own. I'm doing a of work on a weekend as there's no one here. So weirdly considering I've got all these events next week and the week before recording this, I did another in-person event, but it wasn't mine. It was someone else's. I'm going to talk about speaking, now the reason I'm going to talk about speaking is because it has done so much for me and my business. And you might be sat there thinking maybe, maybe not, you know, I might or might not want to do it, but I just thought let's have a chat about