How to create content and engaging captions for Instagram

This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions. KEY TAKEAWAYS COVERED IN THE PODCAST Instagram is more personal and aspirational so your content may be different on this platform. There are two places you can post on Instagram – your feed and your story. Instagram stories is great for showing more of the reality behind your brand – showing your personal side. It is also great for promoting what you are up to. Your Instagram feed is your highlight reel. Instagram is a great place to share more about you and your life, allowing people to see more of your family, home, and you. You can separate your content into different categories on Instagram. Choose categories that sum you up and also what your community will enjoy. When you know your categories, you can start to batch your content so you have a bank of images to use. Your Instagram captions should be helpful and informative. Give people a reason to respond to your Instagram posts. Ask a question or start a conversation. Make sure your caption explains who you are or what you do – it should tell your followers more about who you are. Think about the story you want to tell for each of your posts on Instagram. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t have to post every single day to be consistent, you can decide on your own posting schedule and then stick to it. HIGHLIGHTS YOU SIMPLY CAN’T MISS Instagram content – 07:00 Content categories on Instagram – 11:00 Instagram captions that engage your audience – 24:52 A quick recap – 30:10