How to find your perfect customer

Today’s episode of the podcast is all about how you can come up with your perfect customer. In this episode I talk all about why we can't just look at the demographics and how we can now go much deeper than that. I’d really love to know where you’re listening to this episode, and what you do whilst you tune in - is it whilst you’re on a walk, whilst you get ready in the morning, as you work or somewhere else? Take a photo or a screenshot and tag me in your Instagram stories to let me know! KEY TAKEAWAYS COVERED IN THE PODCAST The problem with only looking at demographics How to understand your customers behaviours, motivations and aspirations Why you need to focus more on the benefits of what you sell, rather than the service or product itself LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join my Visibility Challenge Teresa Heath-Wareing Instagram Teresa Heath-Wareing LinkedIn Teresa Heath-Wareing Facebook Teresa Heath-Wareing Twitter