How to save yourself time and stay consistent with posting on social media

In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management. KEY TAKEAWAYS COVERED IN THE PODCAST In an ideal world, you would create different content for each platform – but you don’t HAVE to do this as it may be unrealistic for you. It is better to have something go out than nothing at all. You do not have to be on every single platform – pick your favourites! Curated content is usually an image created in Canva or photoshop which can then be used on social media. The three main buckets of content are; entertain, educate and call to action. Come up with content categories you can group your content into – think about what you need to talk about for your business (eg. Testimonials, FAQs, Blog Posts, Products). Schedule each of your categories to be posted 2 or 3 times each week. Just because you have posted a piece of content 4 times, that doesn’t mean you can’t post it again – it is very rare someone will have seen it every time it has been posted. Decide on your publishing schedule – plan out your week with different content categories. Organic reach on social media is really low which means very few people will actually see every single piece of content you post. Make sure you have enough content in each of your categories and work out how often you want those categories to go out – this will create your structure. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Scheduling and planning your content in advance not only saves you time but also ensures you are consistent across your social media platforms in terms of posting and look. HIGHLIGHTS YOU SIMPLY CAN’T MISS Managing each social media platform – 04:32 Creating content – 11:11 Creating a specific look for your content – 19:04 Using Agorapulse for your content – 20:20 Creating a content structure – 28:49