How to sell your product or service with confidence and convert more customers with Nikki Rausch

This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Maven – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy. KEY TAKEAWAYS COVERED IN THE PODCAST • Just because we love what we do and we are good at it, doesn’t mean we are necessarily good at selling it. • It is not your job to convince someone they need you, it is to make it easy for the people who need what you have to get it from you. • You can be confident in what you sell but not feel confident in selling it. • Sales isn’t something you do to someone, it’s something you do with someone. • Think about selling as issuing invitations. • You have to tell people about your product or service for them to buy it. • Your job is to show up with integrity, show up and deliver, give people the best of you and then you have to release that attachment – it is up to them to then buy or not. • Talk about what is possible for people and be honest about what they are going to have to do to get results. • Create curiosity – plant seeds when you talk about what you do. • Don’t assume people will not want to buy because they can’t afford it – you never know! • Change “Let me know what you think” to “Would you like to go ahead and schedule this now?” – encourages answer. • When you ask a question online, this can give you an opportunity to create curiosity. • Talk about your prices as though you are telling them what time it is. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Stop worrying about what people will say and think, tell them what you offer, how much it is and then let them decide if it is for them. HIGHLIGHTS YOU SIMPLY CAN’T MISS • An introduction to Nikki – 09:20 • Selling your own service or product – 12:40 • The language of selling – 18:30 • The selling staircase and how to use it – 31:17 • How to sell online – 55:30