Key Facebook Audiences You Can Target to Maximize Your Ad Spend

Key Takeaways Covered In The Podcast A lead magnet allows you to put out valuable content in exchange for your audience’s email addresses. Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors. Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in. Install your Facebook pixel to be able to target people who visit your website, sales page or landing page. Using a pixel on a landing page can get real granular. You can identify the people who landed on your landing page BUT NOT on the following thank you page. This allows you to target anyone who visited your landing page while excluding those who visited the thank you page. You can create a custom engagement audience, which allows you to target individuals on Facebook who have viewed a video on your Facebook page. Facebook will match your own audience database to who they have on the platform. This is helpful for you to reach your list in a couple of ways and market to additional audiences who look like those on your existing list. The one thing you need to remember above all else… There are so many variables that can impact the effectiveness of your ad spend. This is where using targeted audiences on your ads can truly help; the narrower your audience gets, the higher your conversion rates will be. The opportunity that Facebook is affording you here is phenomenal! Spend time looking into creating audiences in Facebook and seeing how they can work for you. All these things are trial and error. If they aren’t working, stop, rework and try again. Highlights You Simply Can’t Miss How Teresa’s ads are working right now – 2:08 #1: Picking your audience using Facebook’s options – 4:38 A deep-dive into detailed targeting options on Facebook – 5:56 #2: Remarketing to known website visitors using Facebook’s pixel – 8:43 #3: Remarketing to video views using custom audiences – 14:37 #4: Uploading your own audience database to Facebook – 17:20 How to use look-alike audiences based on existing data – 18:38 Want the full transcript? Click to Download!