Measuring Success: Using Google Analytics to Improve Your Business Decisions

Today’s episode of the podcast is an interview with Laura McKenzie, where we are talking all about why as business owners we need to be taking data and analytics in our business seriously. Through her business Cloudy Day Digital, Laura offers measurement marketing services to business owners and sales teams; helping them to demystify the world of analytics and feel confident in making data-driven decisions. With a varied background in film and television, broadcast digital media, as well as hospitality sales, Laura’s background offers businesses a unique approach to analysing their next campaign. KEY TAKEAWAYS COVERED IN THE PODCAST How your data can help you make better decisions What you should be tracking through Google Analytics GDPR compliance and tracking your customers online LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Laura on LinkedIn and Instagram Sign up for Laura's email list 'The Forecast' Connect with Teresa on Instagram, LinkedIn or Facebook