Replay: Creating a Successful Online Course or Business with Amy Porterfield

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield. Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses. This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands. We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person. KEY TAKEAWAYS COVERED IN THE PODCAST · Starting an online business or creating a course must be done in baby steps. · Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable. · To start, get in the trenches and learn all you can about your target customer. · If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts. · Consistency matters, no matter the size of your audience. · Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start. · When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way! HIGHLIGHTS YOU SIMPLY CAN'T MISS · How to stay motivated when creating a course · The key to completing your course · Why it’s important to show your team how instrumental they are