Running a challenge in your business to increase sales

In this week’s podcast we will be talking all about using a challenge in your business! We will be covering a step by step guide on how to run a challenge in your business and how to make it as effective as possible. Key Takeaways Covered In The Podcast • The price of my academy is going up, forever! Now is your last chance to join at this amazing price. • It is very easy to get overwhelmed when you have your own business, especially when you are attending lots and lots of different courses and content. • A challenge can really demonstrate a product or service at the end of it – it gives people a taste of what is to come! • What are your customers struggling with that you can help them with? Try to think of something that needs more detail than a PDF or 5 minute video. • Make sure you include actionable steps they can follow along every day. • It is a good idea to have a private Facebook group for your challenge to help with accountability and understanding more about the people who take part. • Go live in your Facebook group to check in with everyone – this adds a lot of value. • You could add in some prizes along the way and pick winners who are getting on well. • Your sales pitch will be on the final day – you could do it on a Facebook live. • Encourage people to join your live with exclusive content. • Try to have a limited time offer or a discount to encourage people to sign up straight away. • Follow up your challenge with onboarding emails. The one thing you need to remember above all else… If someone has come into your challenge, they are still going to need more information. By doing a challenge, you are giving them a taster but also leaving more for them to learn so they then buy from you! Highlights You Simply Can’t Miss • Everything you need to know about The Academy 4:05 • Why do a challenge? 11:51 • How to set up a challenge for your business 13:58