(Small Business Superstar) Stepping out of your comfort zone and creating content your audience wants to see

This week’s Small Business Superstars is Jan Park from Blue Florist. A little bit about Jan’s amazing business… Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants. What one marketing thing made a difference to their business? Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan showed her face to her audience who were missing her in lockdown! What difference did it make to them and their business? Jan has such a great response and then made more! The video was really relatable to people at the time as everyone was in their house and couldn’t really do anything. It kept Jan in front of her audience even when she couldn’t open her physical shop and meant she could keep putting content out during lockdown. Where you can find Jan Website: http://www.blue-shifnal.co.uk/ Facebook: @janparkblue Instagram: @blueflorist