The importance of personal branding for business owners

Today’s episode of the podcast is an interview with Claire Bahn, serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. We talked all about personal branding, how important it is and how we can make it authentic to us. As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media! KEY TAKEAWAYS COVERED IN THE PODCAST ● What personal branding is and why it matters ● Why your personal branding is never one and done ● How a great personal brand is a foundation for a successful business ● Why you need to get out of your comfort zone and take action THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Personal branding is so much more than a logo! Every tiny little bit that goes into you and your business is your brand, including how you speak to people and how you show up.