The Key Secrets to Building a Landing Page That Converts

Key Takeaways Covered In The Podcast Make sure you think about how your advertisement works with the landing page. You’ll want to keep them consistent with one another. Only use one CTA or call to action on your landing page. Make sure it’s clear and tells your audience what to do. Place it high on your page, in case they want to make a move straight away. Make the CTA button standout! Try your best to include an image of your offering. This will help your audience visualize what they will receive. Also, include an image of yourself to help your audience get to know you and your brand! If your landing page is connected to Facebook ads, the way your page looks on mobile is extremely important. Make sure your landing page looks great and is easy to read on mobile and desktop. Be creative with your page elements! Videos add personality and countdown timers are unique and create urgency. Don’t ask for loads of information from your audience. Instead, keep it simple and ask for name and email address. The one thing you need to remember above all else… Content is crucial! The amount of content on your landing page will differ depending on your audience and your goal. If it’s a cold audience, you’ll want more information. If it’s a warm audience, a smaller amount of information is okay. Use your best judgment and make sure the CTA is clear and straightforward. Keep your text broken up with short paragraphs and bullet points, making it easy to read and straight to the point. Highlights You Simply Can’t Miss What is a landing page? – 5:37 Secret #1: Create a page that is clean and direct – 10:06 Secret #2: Use one call to action – 11:59 Secret #3: Include an image of what they will get and a photo of you – 14:25 Secret #4: Think about mobile – 16:19 Secret #5: Be creative in your page elements – 17:06 Secret #6: Keep your audience’s effort minimal – 17:43 Links to Resources Mentioned in Today’s Episode Episode #2: How Lead Magnets Help You Build Your List and Stay Connected With Your Followers Checklist Landing Page LeadPages Want the full transcript? Click to Download!