Entrepreneur Interview: Shauna Leigh Van Mourik with Shauna Leigh Artistry

Shauna Leigh Van Mourik with Shauna Leigh Artistry - refining your message to create copy that converts. Shauna will be sharing some tips that have helped her in business and can help you refine your message. LinkedIn: https://www.linkedin.com/in/shauna-van-mourik-56a90786/ Website: https://www.shaunaleighartistry.com Instagram: @shaunaleigh.artistry Have you seen? Our MarketU hands-on marketing training courses have moved! 30 years of marketing experience distilled down into easy-to-follow step-by-step training videos that teach you how to do it and how to put it all together. Find out more information at https://vickywu.us/marketu-social-media-marketing-bootcamp/ Show Notes: 00:00 Welcome Shauna Leigh Van Mourik with Shauna Leigh Artistry 00:12 Helping businesses refine their message to create copy that converts 00:20 Why good copy is important 00:40 Static copy like web pages and why you need to revisit those 01:15 Shauna was told writing isn't lucrative, so what she did instead 02:15 How business has changed and grown, and what she didn't know at first 02:49 What made the big impacts on her business 03:30 How her role as CEO is different 03:45 And why that mindset shift is so important 04:07 The distinct shift 04:20 Biggest marketing issues when starting out - so many entrepreneurs have this same issue 05:02 One of the realities that some B2B entrepreneurs forget 06:15 How Covid, and normal business growth, have changed her business 06:45 One of the silver linings of 2020 for our business 08:10 Why even PPC advertising is doing better in 2020 09:20 What Shauna wishes someone had told her before she became an entrepreneur 10:25 My own big problem - that's marketing related - even though I do marketing for a living! 12:20 What I've learned about prospects saying no 13:00 Shauna's tip - it starts personal and gets bigger 13:20 You never want to listen to the inlaws ... or do you? 15:00 If you don't nail it the first time, do this 15:25 One of my favorite quotes that helps me move forward 16:00 What happens if you keep waiting for everything to be perfect before starting 16:50 Shauna's favorite quote - and exactly the philosophy we use for marketing 17:50 Shauna's question about marketing - what is marketing strategy? Is it just a "buzz word"? 18:25 Start by doing anything! 19:00 Once you have your marketing going, what you need to do next 19:20 What happens if you Google "what marketing strategy should I use in my business?" 20:15 One of the biggest problems I see a lot of entrepreneurs experience 21:00 Where you should start 21:15 What you should look at next 21:27 Example - if this happens to you, say no 22:05 The third step 22:30 How much money they make a year ... 23:15 Why it's actually sometimes better to wait on your marketing strategy 23:30 An example of why it's important to wait 25:15 How you can connect with Shauna Leigh #entrepreneur #marketing #copythatconverts #marketingmessage #marketingstrategy