How Sephora body care product line Oui the People built such a loyal community

Aisha Bowe talks with Karen Young, CEO and Founder of OUI the People. OUI the People is a body care brand designed around building products that make their customers feel great in their own skin. This episode offers wisdom about how to convert your customer base into a loyal community that builds your brand. Whether it’s building an online community or turning your business into a physical destination for your community, learn what you can learn from your customer base about how best to grow.