Using Public Relations and Marketing to Catapult Growth

On today’s episode host Aisha Bowe talks with the iconic Bobbi Brown. 25 years after she sold her namesake cosmetics company to Estee Lauder, Bobbi is back with Jones Road Beauty, a cosmetics company focused on clean, high-grade formulations for all skin types and tones. Entrepreneurs realize that at all stages of growing a company, it’s tough to make sure your hard work gets the media attention it deserves. This episode offers hard-earned wisdom about shaping a media and marketing plan for your business from launch through sale in an ever-changing media landscape.